How a College Dropout Built a Multi-Million Dollar Business—And Why You Don’t Need a Degree to Succeed!

🚀 What if success wasn’t about working harder—but about working smarter?

🌍 What if you could skip years of trial and error and start making money right now?

💰 What if you could launch your first profitable online business—even with zero experience?

In this exclusive Interviews With Millionaires episode, we sit down with a self-made UK entrepreneur who went from knowing nothing about online business to running a multi-million dollar company.

Unlike most so-called “business gurus,” he never went to university, never studied marketing, and never had a roadmap to follow.

Instead, he discovered the secret to making money online fast—without creating products from scratch.

His journey proves that you don’t need a business degree, investors, or even a revolutionary idea to build a thriving online business.

You just need the right approach.

What You’ll Learn in This Exclusive Interview

🔹 The Fastest Way to Start Making Money Online – Learn how he went from zero knowledge to earning his first online sale—and how you can follow the same shortcut.

🔹 Why You Don’t Have to Create a Product to Make Millions – Discover how he used product licensing and PLR (Private Label Rights) to launch multiple six-figure businesses—without creating a single product from scratch!

🔹 The Key to Lifetime Profits – He reveals why most entrepreneurs miss out on recurring revenue—and how adding just one simple tweak can turn a single sale into a long-term cash flow machine.

🔹 How to Build a Business That Runs Without You – Learn how he transitioned from struggling to make sales to running a fully outsourced, automated business that gives him total location freedom.

🔹 The Secret to Selling More—Without Selling Hard – He explains how to make customers WANT to buy from you—and why the best businesses focus on value, not hype.

This Interview Will Change the Way You Think About Business Success

🎧 Get the full audio recording PLUS a complete transcript so you can highlight, take notes, and implement these strategies immediately.**

If you’ve ever dreamed of starting an online business—or scaling one to six figures—this interview is a MUST.

👇 Click Below to Get Instant Access 👇

Paul Hollins: Hello and welcome. Joining me this time is Nick James, who's arguably one of the UKs most well known and experienced internet marketers. He's certainly one of the most progressive and has won numerous awards, and I'm sure we'll talk about that during this session. Nick, it's great to connect.

Nick James: Hey, it's great to be here. Thanks for inviting me.

Paul Hollins: Now for those who aren't aware of you, or your achievements, maybe you could just start by telling me a little bit about your background and how you got started.

Nick James: Yeah, sure, because I'm certainly not somebody that's gone to university or had any kind of marketing degree or anything like that. I've come through from what I call grass-roots or the, I guess, the gorilla style of marketing. I had to make something work from the beginning. But listen, I knew nothing in 2000, 2001. That's when I actually had a chance meeting with somebody that was already making money online, making money in a completely different way than I'd ever heard of, or seen before.

Nick James: And it was a chance meeting with this guy, and he basically just told me that he was making money by offering people things that were for sale. And I know it sounds really obvious now, but back then I was told that you had to give people your time. You had to have a job, you needed to go out to work in order to get a wage. And that was a real turning point in my life, because for the first time I had this huge illumination of this light bulb telling me that my income was no longer related, or index linked to the number of hours I was working a day for a boss, who, well, pretty much didn't like him and he didn't like me.

Paul Hollins: So I guess the first question then, off the back of that is, what made you want to do this in the first place? What was the thing that tipped you over the edge, that made you want to embrace this new way of working?

Nick James: Okay. So, the position we're in now is, I run a business with my wife and we turn over literally millions of dollars a year selling information products and software online. And we do that in a variety of different ways. We can go into it a little bit later.

Nick James: But the thing that really got me started with this, was the fact that I'd actually gone through a breakup with my partner, my little boy's mom. We split up, we went through a bad separation. And it was at this point I think, somebody first introduced me to a self-help guy. You probably know him as well, Brian Tracy. And I was listening to a cassette tape from him called The Psychology of Achievement. And I remember he said to me ... Oh well, said to me. He said on this tape, you need to learn to love yourself and you need to learn to educate yourself.

Nick James: Now listen, I'm not into one of these ... This kind of high-five, happy-clappy, self-help kind of mattress, okay? But he connected with me. He said something, and I thought to myself, I'm 20 years old and I fell out of love with educating myself. I didn't have a good secondary school or high school education, and here's a man that's telling me that I should put my energy into something because I'm in a very bad place right now. I should learn to forgive everybody else.

Nick James: And do you know what? When I was coming out of that bad place and listened to him at that time, it was almost as if that saying of, when the student is ready, the teacher appears, actually happened, because I threw myself into something that I knew nothing about, and really just embraced all of this new information that I was being given. Things like, there's another way to earn money. You don't actually have to have a job and work for somebody else. You could be your own boss. If you want to be your own boss, there are lots of models you can follow. You don't actually have to be somebody that's selling time for money.

Nick James: And I was in such a bad place at the time. I didn't want to think about my personal life. I wanted to throw myself into something new to stop thinking about a breakup, to stop thinking about my money worries, to stop thinking about all the things that I didn't have anymore. And so, I think I'm an avoidance of pain guy, and I did everything to avoid the pain that I was feeling, and threw myself into this wholeheartedly. And that could've been a huge difference as it regards to the difference between an also ran and somebody that really did want to hit the ground running.

Paul Hollins: So how hard or how easy was it for you at that point to actually get started? I mean, you've got the motivation, but how difficult, how easy was it for you, right at the very start?

Nick James: Well, I think a lot of these things, it comes down to consistency. And actually, when I actually think back, all I did was copy exactly what I was shown. I had a mentor who taught me how he was making his money, how he was selling his products, how he licenced them, how he marketed them. And I'll be honest with you, I didn't find it difficult in the sense of the word I didn't know what to do. And I didn't find it difficult in terms of motivation. So actually, I think the process for me was actually quite systematic, quite methodical.

Nick James: And what I did find out was if I did what I was told ... And I think this is really important for everyone to take away... If you do what you're told by your mentor, you follow instructions to a T, you should get what you were shown. I think sometimes it's when we go off track and we change the recipe, we change what we're told because we think we know better. I think clever people change what they're told because they think they know better than the person that's teaching them.

Nick James: So in that regard, it took me a while to set up my first business, my first internet business. I licenced my first product, I put some marketing together. And I was quite fortunate enough that by following those steps to a point of what I call, releasing the marketing products, releasing the marketing, and I got sales very quickly. And then I had this learned behaviour that, Oh, if I do this again, I'm going to make more sales. So I'll just keep repeating what I'd originally done to make my first sale.

Paul Hollins: So Nick, what advice would you give to someone who's just starting out in this business?

Nick James: There are many things, but I think there's one key thing that I did actually write about recently when I was putting together a new book, Six Figures a Year in Info Publishing, and I go in depth in this, right at the very beginning, because of its importance. I think on page 16, we spell it out. But essentially, it's the aim, okay?

Nick James: Essentially, what we're trying to do is, we're trying to make sure that we're always going to be adding value to people's lives. We're making a difference. And as well as adding value, making a difference, we're enriching people's lives so they get what they want as well. So it's a win-win situation for both people.

Nick James: And if you can actually be the person that others think of in a favourable way, that each time somebody does business with you, they think positively about that, then you're going to be top of the mind for the future. It's far better doing that than conning somebody, scamming somebody, and trying to think that you pulled the wool over somebody's eyes and you've got something over somebody. Don't do that. Be the white knight of your industry, and be the person that ... I don't know, God, love thy neighbour, and love your customers. Don't be the person that people think of and talk of in a derogatory fashion.

Nick James: And I say it is an important part of business because profits in business come from the lifetime customer value. And if you set up the foundations of your business correctly, the ethics of how you trade online correctly, then it's going to come back and it's going to reward you tenfold, hundredfold, in the future.

Nick James: As I say, we talk about it a little bit more in Six Figures a Year in Info Publishing, and I'll tell you a little bit later on, how I can make sure you get a free copy of that book as well, with my compliments.

Paul Hollins: Now you do a lot in product licencing and PLR. Why is that so important to your business, would you say?

Nick James: I think you can get your first product to market 10 times faster if you licence it, than if you create it yourself. And I think if we start creating things, we want to start perfecting things. And to make something perfect, it never, ever reaches that hundred percent perfection. So we don't release something.

Nick James: And I remember hearing Marlon Sanders, a very long time ago, wonderful in-step marketer, product developer, saying, "Half done, ain't done." So you have all these half done, half finished projects, but if it's half finished, you haven't sold one. You can't sell any of 10 half finished products.

Nick James: And that's what I realised about product creation. You tend to start something and not finish it. But with licencing, the thing's already created. All you need to do is make it look a little bit different. Put another wrapper on it, rebrand it as we call it, give it another title, change the marketing out a little bit, and it's ready to go. The customer's waiting. I hadn't actually created a product until I'd licenced at least half a dozen products from other people. And I think that, again, was really useful.

Paul Hollins: And what would you say is the difference between PLR and product licencing? You know, just the differentiation between those two things, because you hear a lot about this. So what are the differences?

Nick James: Well, PLR is a form of licence, and it gives you the most amount of rights to be able to change a product. Heck, you can even put yourself as the author or the product creator, if you wanted to. That's exactly what it is. It's a private label, or a white label. Or I suppose, very similar to what's called badge engineering, when somebody else could manufacture the products and you're able to put your logo or your badge, stuck on the front of it. So PLR is a type of licence.

Nick James: But effectively, licencing really just comes down to permission to act, or permission to duplicate and sell copies. You've got a rights agreement. Maybe that rights agreement allows you to duplicate copies of a USB drive, or a CD-ROM, or a DVD, or something like that. Or, if it's republishing, it allows you to reprint a manual, or a home study course, or a book. You don't actually have to be the author. You don't have to be the person that created it, you just need permission to make copies of what's been created. And that's what makes it so much faster.

Nick James: But you might be restricted, and if you just have a reprint rights agreement, or a reprint rights licence, you might only be able to copy it exactly. Maybe you can't change the title, maybe you can't change the contents. So it could be a little bit more restricted. But really that's the difference between licencing and private label rights. And they both have a place in every digital marketer, or in step marketer or information publishers portfolio.

Paul Hollins: Okay, Nick, so what advice would you give to anybody who's interested in licencing a product?

Nick James: Well, I guess we're just talking about the difference between PLR and licencing. So it'd be the first thing I do is you need to check out the permissions, what you can and you can't do with a particular product. And obviously, what would be ideal? Let me run through some of the things that you should be looking for.

Nick James: Ideally, you want lifetime licences. You don't want a time restriction. You want worldwide licences, you don't want to have a territory restriction. And you also want to have the ability to rebrand. You need to make sure you can give it a new title, you can change the artwork for the cover of the wrapper. And the other thing is you want to make sure you've got this, all these rights, these permissions in writing. Don't necessarily rely on the fact that you read it on a webpage once.

Nick James: So if you've done that, the top thing, now knowing that you could sell it forever, and you could sell it to the world, is you need to make your product look different to anyone else's. We live in an age where people want to be able to search for part numbers, and product names, and coupon codes, in their favourite search engine.

Nick James: Your job as a licensee, because this is ... There are two parts here, the licensor, is the person that's selling you the licence, and you're the licensee, the person that's buying the licence, and redistributing it at retail to customers. You want to make sure that you are the only person that they can find that's got this package for sale. So rebranding helps you to do that.

Nick James: And if you can go one step further, if there's one other extra bonus tip I can give you, it's to try and find something that compliments this product you've licenced, or two things. And then, you've got a package. And then even if your thing, your widget, your products, your version of this licenced product looks a little bit similar, it doesn't matter because you're the only person that's got these other bonuses, or these extras, that go with this core element of the licenced product.

Nick James: So, that makes you look different by default. So nobody can find it in Google, nobody can find it by searching images. You've made a complete unique unit. And then you're not competing on price, you're now competing on the value that you're giving in the products itself. So I hope that answers that question because it is the secret between selling one or two of a licenced product and selling hundreds, if not in my case, there's been thousands of somebody else's product.

Paul Hollins: Now when you got started, you said that you did a lot of product licencing right at the very beginning of your business. What challenges did you face at that time?

Nick James: Well, I think it was a learning curve at the time, but if I say it wasn't a challenge to start with, maybe we actually have the answer here. But I remember that one of the things that I found out with licencing that allow things to be much easier for me, was the fact that I didn't have to prove myself and who I was, when I was putting the marketing materials together.

Nick James: By that I mean, I used to write about the person that was actually on, back in those days, by the way, it was the licencing of some VHS cassette tapes. And these VHS video tapes, they featured a guy who was ultra successful. So when I put the marketing materials together, I didn't have to write about how great Nick James was, I was writing about how great this guy was.

Nick James: And I think that allowed me to change the positioning, I see a lot of people fall foul of, which is why would people want to listen to me? How can I big myself up to other people? Well, when you licence, you don't have to. And you can put yourself on the side of the buyer by saying, look, if you and I have got any sense, we can actually pay attention to what this guy, this expert, this guru is doing, and we are going to be good, we're going to be okay. So it's very different to sell the expertise of somebody else than it is to sell your own expertise. So that was really, really useful.

Nick James: But in terms of difficulties, I think I actually had a home run because I was able to swing things, because nobody cared about me. They just cared about the product that I'd licence. And I was able to ride off the back of it.

Paul Hollins: So here's a quick question off the back of that. If you were starting again, would you do anything differently, or would you still do what you did all that time ago? Back in 2001.

Nick James: Well, things have changed. I mean, licencing is definitely the way that I'd recommend anybody starts making money online. Licencing or affiliate marketing, where you don't actually have to create the product. That's a huge, huge shortcut.

Nick James: Would I do things differently? Oh, heck yeah. I mean you realise that when I started, we were still selling VHS tapes and cassette tapes here. We hadn't even become DVDs, and we're out of the back of that product creation already. But do you know what? I was told that if I was selling a product that had a 30 day money back guarantee, my original mentor told me to wait 30 days before offering a backend or an upsell product. We wait 30 seconds before we do that now, so I definitely do that differently.

Nick James: The other thing that I do differently as well is, I would put continuity, or recurring income, or some kind of membership, into a marketing funnel straight away. When I think back to some of the first products I sold, where there was no backend, there was no recurring. And some of these products, I sold 5,000 copies of these products. We were putting some good numbers through our books, but I'm thinking, Oh, if only I had 10% of those 5,000 people joining a membership site, and paying a repeat payment every month for more materials, I would be in a very different place. Even now, the thinking about that one thing. So that is definitely, I would encourage, something that everyone should do, is they have to have reoccurring income in their business.

Paul Hollins: I think one of the key points as well is that ... Or one of the key questions that comes around a lot is that of self-belief, self-motivation. One of my questions would be, when you first started doing this, Nick, were your family, were your friends supportive of your decision to do this, or were they dismissive? Did they try and talk you out of doing this?

Nick James: I think my family care about me and they care. I think everyone's family that share these concerns that we sometimes get, are worried about failure or worried about, "Oh, are you doing something that you ... Are you meant to be successful?" And I had my fair share of that. I guess I was the first person in my family to say, "Oh, I don't want to be employed. I want to be self employed." I was the first person in my family to maybe be the tear away of a teenager that always didn't want to comply.

Nick James: So I think in my nature, I always had this contrary point of view. So I think the more my family said, you can't do that or you shouldn't do that, the more I wanted to prove them wrong. I certainly had a lot of that going on. And probably because of my nature, I just was stubborn, I think, and just did it anyway. I sold things on eBay when I could. I licenced these products when I could. I studied the internet.

Nick James: And most embarrassingly, and I don't know if you could remember back to the late '90s and the early 2000s, when you used to get discs on the front of PC Buyer magazines. My first online experience was actually putting an AOL CD-ROM, that was stuck on the front of a magazine into the CD-ROM drive in my computer, and plugging this cable into the telephone line.

Nick James: And I think I'd been online for three weeks before I found this button on this AOL homepage that said www., I'd been surfing the AOL intranet for three weeks before I realised that's not online. And I didn't have any members of the family, or any friends that were prepared to tell me that I was making those mistakes. I was kind of ahead of the curve on that.

Paul Hollins: And fast forward to now, obviously your business is thriving. You've achieved a huge amount. You've won numerous awards as well. What are you most proud of, Nick, in terms of everything that you've achieved in your time online?

Nick James: I think the thing I'm most proud about is putting both boys through a really good education. I worry about the education system and the fact that we're all told the same set of fibs, in the fact that we need to go and get a job and work for somebody else. I want to help everyone know that there is a world of eCommerce out there. And I wanted the boys, both boys, both Daniel and Josh, to get a good education. So, I mean, there were school fees to pay. So that's probably the most proud thing that I can say is. I think we all want to be able to do well for our children and our grandchildren and the members of our family. So, that's probably the thing I'm most proud about.

Nick James: I know my dad, at one point was concerned saying, "Isn't this all a little bit materialistic?" And do you know? I did like the idea of big houses, and fast cars, and expensive Hi-Fi systems, and all that kind of thing, and I've enjoyed those. But that was maybe in a point in my life where I felt I had something to prove. Now, I'm really into travel. My wife and I, Kate and I, we like to go to Africa, America. We just like to enjoy the world.

Nick James: And our business is now in a place where it is ticking along nicely. It doesn't matter whether we actually turn up to work or not, from day to day, or where we work from in the world. But each year we have a choice that we make, and that is, we say, is the business still going in the way we want it to go? Do we need to re-navigate our ship.

Nick James: And there are two things that came up a year ago, and they still feel the same thing. Number one is, we want a completely transient business, that if we've closed the MacBook and we put it in a backpack, we could run the business from anywhere. That's the first thing.

Nick James: And the second thing is we no longer want to employ anybody. We've had commercial premises, we've employed staff. Now we'd much rather outsource to other self-employed, outsourced freelancers, and be their customer. Receive an invoice from them on a regular basis, that's absolutely fine. But I don't want to be responsible for their taxes, running payroll, having buildings and overheads, and all that kind of stuff. I don't want to be a traditional business.

Nick James: And it actually intrigues me when people tell me that they want to learn how to scale their business, how to 10X something. And I think, okay, that's interesting, but is that really what you want? Are you going to be fulfilled and happy, if you have all of those kinds of liabilities that you need to satisfy. So just be careful what you wish for.

Paul Hollins: Pretty good advice. And one of the questions that I always get asked is, how easy or how difficult is it to get started? What technical know-how do you really need in order to be able to start your own internet business?

Nick James: I'm going to shoot myself in the foot answering this one. Okay. You just need to know how to ask for help. I believe this, if you have a computer that is online, and you know how to ask questions, and you know how to follow instructions, they are all the skills that you need. Google is your friend. And whilst I know we all want to have somebody who we can, that they can put their arm around our shoulder and what have you, ask questions, whether it's either in a discussion forum, or asking Google, or searching YouTube. There is an answer out there. And as long as you're willing to be inquisitive and search for the answers, the world is your oyster.

Nick James: I've never known, in the whole history of the planet, such a wonderful time for anyone to start a business. I mean, it doesn't matter whether you're sitting at home with a tablet, or a laptop computer, or you're one of the biggest corporations in the world. Whether you're Microsoft, Apple, Facebook, whoever it happens to be, your website takes up the same space on somebody's device or computer screens, some of those huge corporations in the world. That's your shop window to the world. Everyone can be listed in Google, everyone can take out Facebook adverts, everyone can have a voice. And the world has become such a small place because everyone is able to trade online now.

Nick James: And I think that all you need is that inspiration to say, actually, that's something I want to do. I want to learn how to put a buy button on a webpage, so somebody can maybe put money into my PayPal account. Or, I want to go and ... How do I take visa or MasterCard? How do I sign up to a merchant account? How do I take these payments? Oh, that's how you do it. Now let me find out how I can put a payment button on a webpage.

Nick James: You only need to get one person to click that button and say, yes, I want to buy what you have for sale today. And you've got your first customer. You've reached your, what I call your epiphany moment. The moment of which a complete stranger gives you money. And you think, if I can get one customer to buy what I have for sale, I can get two, I can 10, I can get 100, and then you're away. It's like learning to ride a bike. You might wobble at first, but when your parent lets go and you peddle furiously, you feel like the king of the world.

Paul Hollins: So your advice I guess is, don't over-complicate things? Just take the necessary steps to move yourself forward one step at a time.

Nick James: Absolutely. Remember people are begging to be shown what to do next. Can you create a product, an information product, whether it's a written manual, or a series of videos, that show people how to accomplish something, how to do something. And then you just need to go to those people and say, would you like to buy what I have for sale today? And a percentage of those people will say yes.

Nick James: I mean, if you know what the problems and the pains and the difficulties that somebody's having in a particular niche, and you understand that that keeps coming up time and time and time again, that's called a marketplace.

Nick James: So I'm not promising that you're going to make a $1 million by tea time, that's not how this works. But if it means that you could reach your epiphany moment, and get somebody to make a purchase from you, and you provide value to that person ... And this is key, that you actually have to enrich their life in some way. You want to leave them thinking, well that was a pleasant experience. I learned a lot from that book, that manual, that video. I wonder what else I could learn. And then you've left the door open for a second purchase to take place. And that's where the real money gets made.

Paul Hollins: It's great advice. And in terms of the process that you go through, whenever you do this, Nick, could you maybe just run us through, step one, step two, step three? Just again so we get an idea of what's actually involved in this.

Nick James: Okay, so let's do a spray quickly, look at step one. Make sure you have a licence to start with, that provides you the permission to do this rebranding. The next thing that I would do is, I'd look at the title of the product itself. Write it down, and then try and write as many different titles that would fit.

Nick James: I'll give you an example. There was a product that I licenced, I don't know, 10 years ago, by a guy called Jeremy, and I think it was called One Day Product Creation. My rebranded version of this turned into the 24 Hour Product Formula. It's the same product with a different title. And to do that, sometimes, if you're good with words, you might be able to, "Oh, one day is 24 hours. This was about creating products. This is called product formula."

Nick James: You might be able to come up with that. If you can't use a service like that to thesaurus.com, where it'll give you synonyms, it'll give you other words that are similar to the word that you've told it, and you may well be able to, therefore, come up with a new title. So I would definitely do that.

Nick James: The next thing is, find a graphic designer. Don't feel, necessarily, that you have to do all the work yourself. Now, personally, I believe I have been blessed with the graphic design skills of a three year old using jumbo sized crayons. If people were judging my products based on my graphic design, it would not go down very well at all. It would look like a picture that would be stuck on the front of a very proud grandma's fridge, with magnets, and somebody's come back from kindergarten. It wouldn't look good at all.

Nick James: So what I would suggest is, go and brief somebody that is used to creating the kind of images that you see for eBooks and home study courses. Go and find a graphic designer on a website. Perhaps you'd go to Fiverr, F-I-V-E-R-R.com. Maybe freelancer.com. Another one is called Upwork, U-P-W-O-R-K.com, and these are all people that are freelancers that are probably much better at graphic design than you or I. So that's something that you can also do, to outsource the wrapper of the product itself. So you've got a new name and you've got a new title.

Nick James: And then marry it together by going to your favourite domain name registrar, whether it's GoDaddy, or Namecheap, or wherever, and make sure you can go and get the domain name for that product, whether it's a .com, or a .net. If you can't get those two, I would actually rethink. I wouldn't go for anything that isn't .net, or .com, at this time, purely because the consumers aren't ready for it. They think if you buy a domain name that finishes .co, that you've mistyped it, and there's no M on the end. If you buy one that's specific to your country, you're alienating half the world. So .net, .com, make sure you can get the domain name.

Nick James: Try and avoid one with hyphens if you can, because otherwise it becomes a question of, is it a slash, is it a dash, is it an underscore, is it a minus sign? You know, how do you write it? So try and make it all one word, all lower case. And I guess if you do get a domain name that's quite long, then I would encourage each time you write that domain name, to make the first letter of each word a capital letter and it will stand out much, much more clearly.

Paul Hollins: That's great advice. Not wishing to put you on the spot at all, but how many products would you say you have licenced? Let's say in the last year, or maybe the last five years.

Nick James: You know what that is? This is like Fight Club, okay? How many products would you ... We licence a lot, and we rebrand a lot, but we don't just work in the internet marketing niche. We've got many different niches that we work in. So we do licence a lot.

Nick James: And we also create and licence to other people a lot. We have newsletters that we rebrand. We've got other courses that we allow people to licence. We've got a lot of material. Licencing is a huge part of our business.

Nick James: In fact, it's crazy you ask that question because whilst we teach licencing, I don't think people expect me, where I am in business right now, to still use licencing as heavily as I do, but I do, and that's a secret. So, that's Fight Club.

Paul Hollins: You've achieved so much in your career doing this, I mean you've won multiple awards. Maybe you want to talk a little bit about that. But also, my question for you, Nick, is what's next for you? What do you do next?

Nick James: It was a great privilege to be awarded Internet Marketer of the Year, at the end of 2016. And that happened because I was invited to an event with 200 other digital marketers, internet marketers and information publishers, and I was shortlisted to give a 30 minute presentation.

Nick James: And during that 30 minute presentation, I explained how one technique can ensure, that when people are responding to your marketing materials, you can guarantee to get a 100%, what we call opt-in rate, or 100% conversion rate from prospects and visitors coming and responding to your advert, to joining your list. And it was something that'd never ever been taught before. So it was a huge privilege because this was a brand new technique that nobody had even thought of, and it just raised eyebrows. It got people to grin.

Nick James: And whatever conversion rate other marketers were having, all of a sudden they were thinking, he's got something here. And I still believe that this is one of the most closely guarded secrets to the popular world, because it's just too valuable to be putting into an eBook, or to be putting out there for free. And I think that's what really interested and captured people's imaginations.

Nick James: And this is the thing that makes me smile, it was something I read in a very, very old book by Robert Collier, and I just updated it for the internet age. And it just goes to show that some of the very old, traditional marketing methods that even happened in the 1920s, the 1930s, are still as relative today. The principles remain the same, it's just the tactics that change. So, that was one of the most amazing thing.

Nick James: Where are things for me moving forward? Where are things changing? Where are things heading? That's a really great question. I love the way that the internet has evolved. I think that we haven't even begun to see what the internet is going to become yet. It's a very, very fast moving landscape. We knew that email marketing was huge. We know that these bot lists are very popular at the moment. We know that push notifications are there.

Nick James: I think the internet is changing into a very dynamic place, and I think before long you'll realise that the internet experience can be as individual for us and our experience. I'm like, it could be as individual as us, as we are. So it's going to continue to evolve and change.

Paul Hollins: Well, you've achieved a huge amount over the last few years. For anybody that wants to find out more about you, Nick, and how maybe you can work together. How can we find you? What do we need to do to be able to find you online?

Nick James: Well, I've recently put together something that I'd love to give away for free, for absolutely everyone, and it's a book that you can get on Amazon for $14.95. But I'd like to give away a free copy for everyone, because it gives you a wonderful introduction to this whole idea of creating something and selling it. And you get hold of that book at sixfiguresayear.com. I'd be more than happy to give you one of those with my compliments.

Nick James: I'd like a small contribution towards the international shipping and handling, to get that to you, no matter where you live in the world, whether it's Timbuktu, Queensland, Australia, India, Asia, Africa, wherever you are. More than happy to do that for you.

Nick James: It goes through in depth, what I call these four keys to having a successful six figure a year business. Everything from increasing conversion rates, so you get more people to say, yes, I'd like to buy what you have for sale today. How to increase your profits, so you're not just making a small profit, you're making a substantial profit each time something's sold. How to get more people to buy more. So it just goes through the keys to running a successful business.

Paul Hollins: And once again, where can we get that book from?

Nick James: Just go head over to sixfiguresayear.com, sixfiguresayear.com.

Paul Hollins: Great. Nick James, thanks so much for your time. It's been a real pleasure to catch up.

Nick James: My pleasure indeed. I look forward to catching up with you all again soon.